Why Pabst Blue Ribbon's New Marketing Campaign Could Be A Bad, Bad Idea

“In effect,” the article linked here explains, “the Metropoulos family proposes a major shift in marketing.” That plan (as of June 2011): Moving PBR HQ to Los Angeles to tie its wagon to the slow, celebrity death march that hobbles up and down Hollywood Boulevard, with a hope to “bring glamour and celebrity sponsorships to such Pabst brands as Old Milwaukee and Schlitz.” OK, now, everybody drinks for seeing the words “glamour” and “Schlitz” in the same sentence. 

Related: Is Budweiser the new Pabst?

(Source: journalofajournalist)

1. librarygoddess reblogged this from valkyrierisen and added:

   This sounds awful. Blah!

2. passinpassion liked this
3. joeydundale reblogged this from failinggloriously
4. webjester liked this
5. jclux reblogged this from newsweek and added:

   Old Style/ Cubs relationship? When my brother owned his bar, he would have his biggest night of the week when all the...

6. shaydonarmstrong reblogged this from newsweek
7. mmanal reblogged this from newsweek
8. bad-moon-rising reblogged this from newsweek
9. valkyrierisen reblogged this from newsweek
10. tarakims reblogged this from newsweek and added:

    soon as a famous person...PBR, no hipster will touch it…what are they thinking?!

11. wanderlustmyfriend liked this
12. lyebymistake liked this
13. mathteach reblogged this from newsweek and added:

    ownership sounds dreadful!!

14. mikescollins liked this
15. 6h057 said: My uncles always tell me how Lager used to be swill. BUT THEY STILL DRANK IT #chumps
16. epithalamium reblogged this from newsweek and added:

    hipsterdom. Your cover is blown. Do you feel cheapened?

17. strictlyalright liked this
18. lovenat liked this
19. isnteverything liked this
20. mexistentialist reblogged this from newsweek and added:

    my interests so much, since I hate how PBR tastes, but still interesting.

21. basicsand liked this
22. tjoyo liked this
23. danhanlon liked this
24. travishelwig reblogged this from newsweek and added:

    Both articles are great beer reads.

25. notlikethecheese liked this
26. onthechanggang reblogged this from newsweek and added:

    Never underestimate...couple million dollars...a smart...

27. atsween liked this
28. dasmotorbike reblogged this from journalofajournalist and added:

    Fascinating. Whelp, I read this while drinking a yuengling, so, I guess there’s that, which is nice.

29. dannygronerportfolio liked this
30. ifilikeityoulikeit liked this
31. onehundreddollars liked this
32. onehundreddollars reblogged this from newsweek
33. failinggloriously reblogged this from newsweek
34. tallaprovidencehassee reblogged this from newsweek
35. ttensquared reblogged this from newsweek
36. basicallyred reblogged this from newsweek
37. eltsyrk reblogged this from newsweek
38. growingpangs liked this
39. eltsyrk liked this
40. newsweek reblogged this from journalofajournalist and added:

    “In effect,” the article linked here explains, “the Metropoulos family proposes a major shift in marketing.” That plan...

41. journalofajournalist posted this