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Watch this if you have any interest in how your magazine cover sausage gets made, and what kind of thinking goes into the decision process of whether or not we run one cover variation over another. For instance, in this clip, Tina Brown (our editor) talks about nixing a cover that featured President Obama in a hoodie, which would have ran in the aftermath of the Trayvon Martin protests. In the old days, a cover is a cover, and that was it. Today, she says, there’s an “aftermath of imagery” one must take into consideration. Will this cover be used by white supremacists? Will it take a bad turn in its meme lifecycle? Ultimately, she chose not to run the cover because of these (valid!) concerns. Watch the clip.