Andrew Sullivan points us to a Brazilian soccer team’s “ingenious” way to promote blood donations.

Nicknamed the ‘Red and Blacks’, there’s no prizes for guessing what colours Vitoria usually play in. However, ahead of the new season, the club have ‘drained’ the red hoops from their home strip in a bid to raise awareness and get their fans to donate blood for transfusions and the like. The red hoops on the home shirt will then be replaced one-by-one as the level of blood donated rises, until the shirt is eventually restored to it’s former glory when the target is met.

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   Check the library for books about soccer. And for more information about donating blood locally, check out the SE...

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   Wow, wat een slimme actie om het doneren van bloed te promoten. Ook Ajax zou dit eens kunnen overwegen, dat ze pas gaan...

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    Clever! Look forward to seeing the results of this campaign.

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    Coolest idea ever.

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