Nineteen eighty-four was not like 2014. When Steve Jobs launched the Macintosh, he had to generate excitement about a product — a computer — that was unfamiliar to most people, if not downright scary. His creation would eventually entice them into changing their minds, but first, they had to be intrigued enough to learn about it.
The Macintosh was new, but the media would have to be old. There were no tech blogs, no Facebook, no Twitter, and certainly no Mac rumor websites. There were no websites at all. So Jobs had to generate his own campaign to tell the world about the computer that he would announce on January 24, 1984, 30 years ago today.
There are some misspellings that Apple doesn’t want you to correct (like abortion).
Apple’s Macintosh PC Introduced On This Day In 1984
Newsweek January 30, 1984
This probably blew some minds back then: ”To remove an unwanted file, for example, one uses the mouse to drag an icon of a tiny file folder across the screen to an image of a garbage can; to erase the file, one uses the mouse to point to a command to “Empty Trash.”
Apple keeps rejecting Drones+ from its App Store. Why?
If you’ve got an iPhone and use Facebook, go update your app. Facebook just rolled out a super fast new version—5.0—that is built as an actual iOS application, not HTML5.
And here’s the spec sheet for the new Macbook Pro with Retina Display
This is happening now. We’re watching here.
Well, there you have it tumblr. Until you—yes, YOU—demand better conditions for the people toiling away building your MacBooks, iPhones, and iPads, nothing will drastically change. You can start by signing this petition. Or this one. And if you haven’t read the Times piece on the factory conditions in China, read it.