Nineteen eighty-four was not like 2014. When Steve Jobs launched the Macintosh, he had to generate excitement about a product — a computer — that was unfamiliar to most people, if not downright scary. His creation would eventually entice them into changing their minds, but first, they had to be intrigued enough to learn about it.
The Macintosh was new, but the media would have to be old. There were no tech blogs, no Facebook, no Twitter, and certainly no Mac rumor websites. There were no websites at all. So Jobs had to generate his own campaign to tell the world about the computer that he would announce on January 24, 1984, 30 years ago today.
How to stop worrying and love the computer - Newsweek, July, 1970
Cutest thing ever. Also: gotta love those NY accents. “What does a compuwtah do?”
One of many amazing quotes in this 3,500-word NEWSWEEK interview with Steve Jobs, which appeared in a 1984 special issue of the magazine. Jobs was 29 at the time.