"Our content strategy has to be built on throwing the ball to the open man." - Tim Armstrong, AOL CEO.
Some of us have experienced having to wrap our heads around phrases like “let’s circle back” and actually give a response like, “oh, great, I will ‘circle back’” with grave discomfort and foreboding. So, we think Tim Armstrong’s poetry as described here might be a nice break from the usual corporatespeak. A “winter luge” sounds nice and appropriate what with today’s icy New York streets. But generating ideas by logarithms seems so 2010. No?
Leaked: AOL’s Master Plan