Nineteen eighty-four was not like 2014. When Steve Jobs launched the Macintosh, he had to generate excitement about a product — a computer — that was unfamiliar to most people, if not downright scary. His creation would eventually entice them into changing their minds, but first, they had to be intrigued enough to learn about it.
The Macintosh was new, but the media would have to be old. There were no tech blogs, no Facebook, no Twitter, and certainly no Mac rumor websites. There were no websites at all. So Jobs had to generate his own campaign to tell the world about the computer that he would announce on January 24, 1984, 30 years ago today.
(via The Macintosh Is 30, and I Was There for Its Birth | Wired Enterprise | Wired.com)