I understand the emotional pull of getting together for a race to raise money. I understand the need to raise awareness. Many of our members wear pink ribbons; I respect that. The question is, what are we raising awareness of? Where is the money going? What is it accomplishing?
Around 4 p.m., I saw a weird Facebook status update from a friend, a journalist turned lawyer whose writing is usually smart, grammatical, and comprehensible. The update read, “rose and lavender paisley.” Huh? Over the next seven hours, more than half the status updates in my feed turned out to be colors, mostly pink, beige, and black. I figured out that these were colors of bras. Then I chuckled a little at my friends who had written “nothing” and “pink” (that friend was a man) and “harvest gold” (him, too).
You know what I didn’t do? Think about breast cancer. That, however, was supposedly the point of the exercise. No one yet knows who started the meme, but apparently, someone kicked it off a few days ago with a chain-letter-style Facebook message to a bunch of women, asking them to virtually flash the world in the name of supporting medical research, and to forward the note only to other female friends, and to be aware of breasts. Sorry, breast cancer. Right.