STORYTELLING THROUGH AUGMENTED REALITY The third variation on this has to do with the strange, abstract, isolated feeling people have while they’re up in the air.
The air is awkward—you’re physically constrained in the plane and there’s a disconnected feeling. What’s ironic is that people are often mentally hibernating during a flight, but it’s pretty extraordinary. You’re several miles above Earth, and underneath there’s interesting stuff. So how can we provide a tool to show the geography?
What are the stories below? What’s happening there now? Those little progress maps in the in-flight entertainment system are essentially glorified progress bars. It just tells us how long we have until it ends. But there’s an opportunity to get to another layer of data.
We could provide the passenger with the experience of what’s happening on the ground and feed their curiosity. (via Outlandish Ideas To Improve Air Travel, From The Designers Of Beats By Dre)