In today’s age of manscaping, stay at home dads and Dove skin care for Men; the male of this generation looks a lot different from the counterparts in their parent’s and grandparent’s day.
In trying to understand this redefining of what it means to be Male in the new millennium, Barcelona-based photographer Jon Uriarte came up with "The Men Under the Influence… ," a series of portraits that prode at "the recent change in roles in heterosexual relationships (and) men’s sense of loss reference, now that women have taken a step forward and have finally come into their own as equal partners.”
Over a span of three years Uriarte, 33, photographed couples in the US and Spain, at first together, but then he hit on the idea it was better to isolate the men, as much physically as emotionally to bring him closer to the questions Uriarte imaged men were seeking.
The men were asked to dress in his girlfriend or wife’s clothing and captured in intimate spaces within their shared dwellings, a means to make visual what is only in the mind. One man stands in a mini-dress and tights in an office; another poses in a kitchen in a sundress and sandals. A third sits in a bedroom in jean shorts and a cardigan.
The portraits are quiet, almost devoid of emotion. These men aren’t wearing over-the-top costumes but everyday outfits that look entirely unique on the male body. Uriarte explains that to set up each shot, he went to a friend’s house and together they chose an outfit—often with the help of their partner.
“The rule was to choose an outfit that she would actually wear,” he tells The Daily Beast. “At the beginning they always chose the craziest clothes, and it became a joke. But it’s not a joke.”
Three years after the track’s release, Robyn puts out awesome gender-bending video for “U Can Do Better” feat Snoop Dogg (er, are we supposed to be calling him Lion now?!), with Snoop portrayed by a woman and the Swedish pop star’s signature moves performed by a boy.
[h/t pretty much amazing]
"Boys are not featured in packaging or promotional materials. And the oven comes in gender-specific hues: purple and pink. I feel that this sends a clear message: women cook, men work … I want my brother to know that it’s not ‘wrong’ for him to want to be a chef.”
Yesterday’s ruling on the Affordable Care Act was a “supreme win for women,” as our story by Jessica Arons, the director of the Women’s Health and Rights Program at the Center for American Progress, helpfully explains.
Pretty wild, right? There’s more.
[Edit: If you’re reading this out of the dashboard, it looks weird. Sorry!]
I post this with no comment.
Because that’s what we really need: more advertising beating you over the head with antiquated gender roles. Thx, Dr. Pepper!
Just when you think advertisers couldn’t possibly be any more tone deaf.
You’d think CEOs (or at least advertising/marketing people) would be paying attention to all mistakes other companies make.
It’s like the ‘boys only’ tree house for the soda industry. Root beer for life, y’all.