“iPod Nation,” NEWSWEEK, July 26, 2004.
“From early on we wanted a product that would seem so natural and so inevitable and so simple you almost wouldn’t think of it as having been designed,” says Apple’s industrial designer. This austerity extended to the whiteness of the iPod, a double-crystal polymer Antarctica, a blankness that screams in brilliant colors across a crowded subway. “It’s neutral, but it is a bold neutral, just shockingly neutral,” says Ive.
Assessing the final product, Jobs bestows, for him, the ultimate accolade: “It’s as Apple as anything Apple has ever done.”
The year the lowercase i became a way of life.
Steve Jobs has resigned as CEO of Apple. In a letter to the board, he writes, “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.” Above, we’ve pulled three Newsweek covers of the visionary Apple co-founder from over the years.