A 50-50-50 split?! Oh wait, that doesn’t work.
If Newsweek.com should cease to exist, here’s what we wonder: What will be the ramifications for Newsweek’s Web presence in terms of SEO? For branding? For our partnerships with MSNBC and MSN? What happens to Newsweek’s (still-unleveraged) archives? How do you preserve a “national treasure” (as Harman has called it) without a Web presence bearing its name?
And… we have defenders!
AdAge, on the apparent plan to shutter Newsweek.com.
First, killing off Newsweek.com and redirecting the url to the Daily Beast wreaks havoc on your SEO; forget about any long tail pageviews you used to collect from the old Newsweek.com. Second, more than 50% of Newsweek.com’s traffic comes to it from MSNBC and MSN through content/linking deals; it’s unclear whether those deals would continue with the new company, but it seems less than likely; if MSN/MSNBC had wanted to do a content deal with the Daily Beast they would have done so already, and I find it unlikely that they will be happy with simply linking to a new site with a much different editorial vision.
And Mark Coatney is back, with a vengeance.
What with making sure we still have jobs and all. But we’re pretty excited about Tina Brown as our new EIC (the first woman editor of a newsweekly—ever!). More next week, we promise.