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The Times helpfully explains the danger of the ironic Facebook ‘like,’ because everything you put on Facebook can later be used in advertising displayed to your friends—even a 55 gallon tub of lube.
Um, what!? Is that legal? Civil liberties experts are appropriately alarmed. Perhaps you should be too.
i’ve always said that the dividing line between internet natives and their elder generations is whether or not you had sex or the internet first.
but what about sex ON the internet?
Google and Facebook’s entire business model is based on the notion of “monetizing” our privacy. To succeed they must slowly change the notion of privacy itself—the “social norm,” as Facebook puts it—so that what we’re giving up doesn’t seem so valuable. Then they must gain our trust. Thus each new erosion of privacy comes delivered, paradoxically, with rhetoric about how Company X really cares about privacy. I’m not sure whether Orwell would be appalled or impressed. And who knew Big Brother would be not a big government agency, but a bunch of kids in Silicon Valley?
The problem with buying things with your privacy is you really don’t know how much you’re paying. With money, five bucks is five bucks. But what is the value of your list of friends? If it’s not worth much, your membership on Facebook may be the deal of a lifetime. If it’s incredibly valuable, you’re getting massively ripped off. Only the techies know how much your info is worth, and they’re not telling. But the fact that they’d rather get your data than your dollars tells you all you need to know.