“iPod Nation,” NEWSWEEK, July 26, 2004.
“From early on we wanted a product that would seem so natural and so inevitable and so simple you almost wouldn’t think of it as having been designed,” says Apple’s industrial designer. This austerity extended to the whiteness of the iPod, a double-crystal polymer Antarctica, a blankness that screams in brilliant colors across a crowded subway. “It’s neutral, but it is a bold neutral, just shockingly neutral,” says Ive.
Assessing the final product, Jobs bestows, for him, the ultimate accolade: “It’s as Apple as anything Apple has ever done.”